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Account & Branded Short Domain (BSD)

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What’s the difference between Subdomain and BSD (Branded Short Domain)?


For example, if your brand name is called “PChome”, you hope that you can highlight your brand with short links on PicSee, and we recommend that you can set them like as follows:
• Subdomain: pchome.pse.is
• Branded short domain: pchome.link

The “subdomain” on PicSee means add the brand identifier in front of PicSee’s default link, so the domain remains “pse.is” in the link. But branded short domain allows users to customize the words they want. Your links will not be recognized as using PicSee's service.

What are the benefits of having a subdomain?

The features of the subdomain allow each registered user to set it for free. The benefits are as follows:
1. Increase brand recognition: The audience can know the link is from your brand by the link, which can increase their trust, and they are more willing to click your link.
2. Be able to use the feature of editing preview on PicSee: Because of the security, you must have a subdomain, if you want to edit your link preview and title. If you use PicSee default short link, you cannot use this feature.
3. Be able to use the feature of opening in YouTube App: Because of the security, when you share the YouTube video on PicSee, it will use the subdomain by default. When the audience plays a video on a phone, the link will be opened in YouTube App, which helps you to increase subscribers on YouTube.
4. Be able to implement Facebook domain verification: After you verify your domain, you can collect Facebook Pixel through PicSee short link. And it can also perform better in algorithms.
5. Avoid being recognized as a malicious link: Although PicSee has implemented link security controls, there may still be a time gap that could result in malicious link leakage, and it affects the reach of PicSee’s default short links. The subdomain is exclusively for your brand, allowing you to maintain an independent security score.

How to set the subdomain?

For more settings details: How to edit the subdomain?

What Are the Benefits of a Branded Short Domain?

PicSee allows users to fully showcase their brand when shortening links. In addition to customizing the short link itself, you can also set up your own branded short domain. Here’s why it’s worth it:
1. Required for SMS Approval by NCC: To combat fraud, the NCC requires all URLs in SMS messages to be approved. A branded short domain with a properly set default redirect can pass this approval process. However, since approval requires a phone number for SMS providers to submit to the three major telecom companies, PicSee cannot handle the submission on your behalf.
2. Won’t Be Flagged as Malicious: A branded short domain uses a completely independent domain. As long as it’s used properly, it won’t be flagged as suspicious or malicious.
3. Bypasses PicSee’s Safety Restrictions: With a branded short domain, you're free to shorten any link—even those that are otherwise blacklisted or blocked in PicSee’s system (note: you are still responsible for any legal issues that may arise).
4. All the Benefits of a Subdomain: Boost brand recognition, customize link preview images, and enable Facebook domain verification.

How to set branded short domain?

Branded short domains can be divided into two categories:
PicSee branded short domain: Through the branded short domain which you purchased on PicSee, you can enjoy all the advanced features.
Own branded short domain: Users can use their domain to connect to PicSee. The setup is free, but users have to implement DNS settings by themselves. If you want to use the advanced features, you'll need to subscribe separately.
For more settings details, please refer to the further reading or links in this article.
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